Expanding Upmarket

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In this brand new guide we walk through how you can take the concepts of an ABM strategy and apply it to driving enterprise revenue.

Below is a preview of the five ways you can drive enterprise revenue:

• Enterprise expansion via retention
• Enterprise expansion via cross-sells
• Enterprise expansion via up-sells
• Enterprise expansion via sister accounts
• Enterprise expansion via vertical or sub-vertical

Included in the guide:

• Specific filters and data points you can use identify target accounts
• Roles and responsibilities for driving GTM alignment
• How to create a plan and execute a strategy over four quarters
• Six core KPIs to use to measure and communicate success