Expanding Into New Verticals

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In this brand new guide we walk through how you can take the concepts of an ABM strategy and apply it to driving vertical expansion highlighting my three golden principles.

It’s these golden principles that helped shape Clari’s vertical expansion efforts that grew into a million dollar pipeline generating machine.

• Only focus on one sub-vertical
• Identify one proven use case
• Use the proper messaging

Included in the guide:

• Specific filters and data points you can use identify target accounts
• Roles and responsibilities for driving GTM alignment
• How to create a plan and execute a strategy over four quarters
• Six core KPIs to use to measure and communicate success