🚨 NEW: ABM Calendar 🚨

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Account-Based GTM Strategy.

As I prepare the ABM strategy at Movable Ink, I’ve refrained from using the common acronym internally. It gives off the connotation that this is a marketing project and directly correlated with direct mail.

Here is the definition that I’ve provided team members:

It’s change management, and part of that is shifting people’s perspective on the purpose of an account-based strategy.

Part of this process is also creating something that is scalable and repeatable across sales teams, regions, and product lines while supporting specific GTM objectives for the quarter or year.

And so I’ve put together an Account-Based GTM Calendar. 

Each quarter has an area of focus which is supported by data and directly aligns to achieving a GTM objective.

One underlying thing this calendar does is it sets expectations for our GTM teams on what to plan for each quarter. And probably the most impactful area, is helping sales better prioritize their accounts for success.

You can download the full calendar template with directions here.

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