The future of ABM is GTM (go-to-market) focused and The Ultimate Guide to Building an Account-Based GTM Strategy helps you do just that.

Within a few short pages you'll understand the following:

  • 9 common GTM goals most organizations have

  • 24 examples of accounts that support achieving those GTM goals

  • 9 examples of quarterly ABM plans

  • 6 core KPIs you should track

  • Benchmarks to measure success

This guide will help evolve the way you look at your account-based strategies. You will be able to create a strategy that directly impacts your company's GTM goals, drive top-down buy-in, cross-functional alignment, and much, much more.