How to create 1:1 landing pages

An in-depth look at a 1:1 landing page from 6sense

Author

Tyler Pleiss
January 07, 2024

Last week we dove deep into a 1:1 LinkedIn ad from 6sense. But you can’t have a great ad with an accompanying landing page, right?

Lucky for us, 6sense also has one of those that we can dissect.

Lets’ dive in.

There are four personalized elements in this section of the landing page that I want to call out.

  1. Landing page URL: It’s a small detail but notice how the URL contains the company’s name in the description.

  2. H1 and H2: Specifically highlighting that this landing page is built for Stanley Black & Decker in the H1 and calling out the company’s industry in the H2.

  3. Sales rep: Not too many companies do this, but to me I think it’s a great piece of personalization by adding the account’s dedicated sales rep. Seeing who they’d be working with makes this more personable.

  4. Content: This company is in a non-traditional industry, manufacturing, so placing a bunch of SaaS related content wouldn’t make any sense. Here, 6sense does a great job of incorporating industry-specific content, including case studies.

In this last section above of the landing page, 6sense shows off their platform and specific data to Stanley Black & Decker. It’s probably the most powerful portion of the landing page in my opinion.

Any time that you can actually show how the target account can use your product for their use case is an absolute home run.

LinkedIn Post of the Week!

Campaign Breakdown for ABM

I’ve used similar formats to this to create my own campaigns, but this is a great template from Greg that you can steal and use for your ABM campaigns.

www.linkedin.com/embed/feed/update/urn:li:share:7110367567763898368

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