How to create 1:1 content for customers

“Tyler, how do you find all of these examples?”

Folks, I snoop a lot on LinkedIn.

If I see someone on a podcast, case study or LinkedIn post discussing their ABM strategy, I’m immediately looking at their company’s LinkedIn ads.

Doing so can tell you a lot about their strategy and tactics.

Honestly, I use it for inspiration for my own strategies. What are ABMers doing out there that maybe I haven’t thought of before?

One recent example is from Pegasystems.

They’re currently running a 1:1 program targeting key customers. Part of what’s really creative about their strategy is the content they’re producing.

For each of their target accounts they’ve created individual one-pagers detailing that customer’s history using their product(s). You can see this on the right-hand side of the PDF.

On the left-hand side, and at the bottom, Pegasystem’s shows the success Barclays has had as a customer by using real data.

This is incredibly powerful for a one-pager, and a prime example of how to create personalized, 1:1 content for your customers.

LinkedIn Post of the Week!

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