THE ad channel sales will love ❤️

Think about how much whitespace goes untouched in an email.

There is a ton of real estate that often goes unused, and even if it is, it’s not used strategically by marketing and sales.

That whitespace is the email signature.

A lot of times its reserved for very basic information, your name, title, email and phone number.

But there’s SO MUCH opportunity in this space to advertise to your key accounts. FOR FREE.

In the same way that you create bespoke ads for LinkedIn, display or other channels, you can do it via email too. Below is an example.

There’s tools that you can purchase that will do this dynamically based on the recipient’s email address, like Terminus or Opensense. Those tools are cheap and effective, but you don’t need them.

Your design teams can create these type of email signature banners and then you can work with sales to implement them in Gmail or Outlook for free. Sure, it’ll be more manual, but it will be just as effective.

It ads more spice to otherwise the same, boring emails that are sent every day.

Marketing can create them specific to one account or multiple, directing recipients to a custom landing page or content hub, or specific piece of relevant content.

And your sales teams will love it. When sending an email to a key persona at a key account, they’ll be excited to add a new email signature banner, and call it out to the account to drive more engagement.

Think about it. It’s free ad space going unused this minute. It’s perfect for creating engagement in net new logos or supporting deals in the middle of the sales funnel. Give it a shot with your sales teams and see the impact it drives.

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How can I help your ABM strategy?

1. Account selection consultation: need help figuring out which accounts to choose for your ABM strategy? How many to select?

2. Channel selection and setup consultation: Need help selecting which channels to use for your strategy? Or how to set them up for personalization and targeting?

3. ABM Platform Management: With experience using platforms such as Terminus (user and employee), 6sense and RollWorks, I can provide your team tips, and best practices to help unlock the platform’s full potential.

Consultation sessions are 30 minutes long on Friday’s. Please fill out the form below and I will be in touch shortly!