NEW! ABM Playbook & Workshop

One of my favorite go-to 1:Few ABM strategies is running a closed lost campaign, or as we deem it at Clari, Wake the Dead.

Why?

It's a great way to help accelerate qualified pipeline growth by targeting accounts who have previously expressed a pain point(s) that our company could solve for.

I’ve successfully ran it three times in the two years I’ve been at Clari, generating over $3 million in new pipeline.

Plus, our sales teams love the strategy.

But I’m excited to announce that I’ve published my Wake the Dead ABM playbook in the ForgeX Think Tank.

ForgeX is a fantastic new marketing community dedicated to ABM professionals. You can create your FREE account to access the playbook.

Even better? Thursday, December 14th at 1pm CST, I’m co-hosting a live ABM workshop on my Wake the Dead strategy.

Registration is available once you sign up for ForgeX.

LinkedIn Post of the Week!

Do you have an ABM success story?

To share your success story in the next newsletter, simply click the button below and fill out the form!

How can I help your ABM strategy?

1. Account selection consultation: need help figuring out which accounts to choose for your ABM strategy? How many to select?

2. Channel selection and setup consultation: Need help selecting which channels to use for your strategy? Or how to set them up for personalization and targeting?

3. Industry GTM strategy consultation: Trying to verticalize your product but don’t know where to start? Which industry to select?

Consultation sessions are 30 or 60 minutes long on Friday’s. Please fill out the form below and I will be in touch shortly!