NEW! ABM Metrics Guide

6 KPIs to measure success

Author

Tyler Pleiss
June 16, 2024

In partnership with

MQLs? MQAs? Leads?

No no, these are not metrics to measure your ABM success.

Having built four ABM strategies from the ground up at four different organizations, there’s been one commonality in each. Which is how I’ve measured and communicated success.

And what you will not see are metrics like the ones mentioned above.

Because these are marketing centric, demand generation metrics. They’re not telling the story of how your GTM teams have collaborated to drive success within a set of priority accounts.

In my new ABM Measurement Guide, I provide the six true metrics to be measuring the success of your ABM strategy.

Also included is a real example that I’m using today.

You can download the guide by clicking the link below.

Account-Based Marketing Metrics.pdf133.73 KB • PDF File

LinkedIn Post of the Week!

How do you prioritize ABM in your organization?

Great question from Matt, how would you answer this?

http://www.linkedin.com/embed/feed/update/urn:li:share:7110367567763898368

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Additional Resources

Account-Based Marketing Calendar

Click here to download my new Account-Based Marketing Calendar for creating repeatable and scalable strategies.

NEW! Upcoming Live Webinar on June 20th

Click here to register for an upcoming Live Masterclass on How to Optimize Your LinkedIn Ads to Drive Qualified Pipeline.