Do you have the right intentions?

Target account focus always a quality > quantity game

Tyler Pleiss
January 26, 2025

In partnership with

You’re running an upsell strategy for every customer at the same time.

Same message, same content, same conversations with every customer.

You’re seeing a little bit of net revenue coming in, but not enough.

The problem is you don’t know enough about these customers.

Something has to change. But what?

Dig deeper into your data.

Think about what additional data you can uncover. Maybe it’s:

Customers with closed lost upsell opportunities
Customers in specific verticals or sub-verticals with higher usage
Customers using partner technology with higher usage

Take a look at three simple steps of how you might do that.

This type of data from your customers can help drive the right intentions like:

Gaining a better understanding the “why” behind why you’re focusing these specific customers
Creating stronger alignment with cross-functional teams on the customers
Delivering impactful messaging and conversations around their needs

Because success is all about having the right intentions. Knowing your customers.

To put in sports terms, you have to know where you can score efficiently.

When you find out where, your efficiency increases and so do your wins.

Dig in to the the game plan: How to Support Upsell Opportunities with an Account-Based GTM Strategy to get started today.

See What’s Coming in February!

The Premium Subscription Tier is now available!

On the second Saturday of every month, you will receive an additional newsletter. Below is what you can expect to see come February 9th!

Identifying Cross-Sell Opportunities: This new guide will walk you through the best steps for how to identify cross-sell opportunities, align with specific GTM teams, outline a plan and how to execute for revenue growth.
An early update as we launch our 2025 strategies at Movable Ink: We’re gearing up here at Movable Ink to launch our Q1 account-based GTM strategies. These span across several GTM teams and goals and I can’t wait to give you an early update on how we’re progressing.
Free consulting calls: Want to chat? No problem! You’ll get access to schedule a free call with me to talk shop.

Lock in your premium subscription now by clicking on the button below!

Learn How to Support Customer Upsells

Unlock the new guide today to drive more upsell revenue

Get a full breakdown of how to create an upsell strategy that drives increased revenue using an account-based GTM strategy.

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Target Account Selection for ABM Made Easy

No more guessing on how to select target accounts.

Access 9 examples of GTM goals and 24 examples of how to select target accounts.

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