My 3 Golden Principles

For creating a vertical expansion strategy

Tyler Pleiss
April 06, 2025

In partnership with

I’m so excited for the month of April.

We’re dedicating the next four weeks to vertical expansion.

I previously spent over 2.5 years as the lone marketer at Clari building their vertical strategy from scratch into having over $30m in pipeline. I’ve seen the good, bad and the ugly that comes with it.

Check out my case study with 6sense.

We closed lighthouse prospects, and totally missed the mark in some cases.

But by the end of my tenure we had a well-oiled machine.

These are my 3 golden principles for successful vertical expansion:

Choose one sub-vertical to focus on
Identify one proven use case for the chosen sub-vertical
Use the proper messaging for the chosen sub-vertical

Seems simple, but I’m sure you’re asking, “Tyler that’s not enough, go into more detail!”

That’s coming next week, don’t worry my friend.

On April 12th I’m releasing the brand new guide, Expanding into New Verticals with an Account-Based GTM Strategy: The 3 golden principles to industry-specific targeting.

Be sure to subscribe here to get it first next Saturday morning.

Here’s what’s coming next week!

Step-by-Step Guide for Expanding into New Verticals: Coming in April I’ll be releasing my new guide focused on how you can build a vertical expansion strategy that drives pipeline and revenue.
An Update on 2025 Strategies: Q1 is wrapping up tomorrow so I’ll have a full breakdown of how things went and what we’re looking forward to launching in Q2.
Free consulting calls: Want to chat? No problem! You’ll get access to schedule a free call with me to talk shop.

Lock in your premium subscription now by clicking on the button below!