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- How Stripe went upmarket
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Whenever I fly to New York for work I always try to find a couple of podcasts to listen to.
This past week one from SaaStr caught my attention specifically as we continue to focus on enterprise expansion this month.
It was from the recent SaaStr event and featured the CBO (Chief Business Officer) from Stripe discussing their playbook for expanding upmarket.
If you listen to this closely she discusses how they chose 30 lighthouse accounts. It wasn’t all about the biggest and best logos. Rather, it was a data-driven approach to see which verticals they had the strongest foothold.
This is proper way to do it and why we continue to see Stripe be successful.
In my most recent guide Expanding Upmarket with Account-Based GTM Strategy, this is exactly how enterprise expansion for new business is broken down.
The most important thing in going upmarket is revenue and retention. You can’t get there by painting broad strokes.
Find the vertical or sub-vertical with your best customers, identify their pain points and use cases. Use that information to identify and target your prospect accounts.
Get access to the entire upmarket guide and more when you upgrade today.
Here’s what’s available this month:
5 Ways to Drive Revenue within Enterprise Accounts : In March’s new guide, we’ll walk through five different ways you can construct an account-based GTM strategy to drive enterprise expansion.
2025 Plans are Taking Shape: We’ve launched our Q1 strategy a few weeks ago and are gearing up for a new pilot strategy in the coming week. I’ll detail everything that’s happened and how we’re performing.
Free consulting calls: Want to chat? No problem! You’ll get access to schedule a free call with me to talk shop.
Lock in your premium subscription now by clicking on the button below!
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Learn How to Support Customer Upsells & Cross-Sells with an Account-Based GTM Strategy
 Identifying Cross-Sell Opportunities with an Account-Based GTM Strategy |  How to Support Upsell Opportunities with an Account-Based GTM Strategy |
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 | Author: Tyler Pleiss |