How to identify your sub-vertical

Learn from my 3-step process

Tyler Pleiss
April 13, 2025

In partnership with

Knowing which vertical to focus on isn’t about sticking your finger in the air and seeing which way the wind blows.

You have to rely on what the data is telling you.

You may think your best vertical is wealth management.

But turns out the best opportunity is actually in human resources.

This is the recent process I took myself through this month.

We’ve been wanting to do more vertical-specific efforts so I decided to dive into the data to find out more.

My initial thought was that our priority should be within commercial banking.

But after analyzing our customer and prospect data a new sub-vertical rose which is in professional sports. Completely different!

Here are the three steps I took to do that:

Cohort your current customers by sub-vertical
Analyze the revenue potential of your prospects by sub-vertical
Narrow in on one sub-vertical based on the market potential

Now obviously, there’s more to each of those steps and what I do.

You can get the full details in my new guide I released yesterday, Expanding into New Verticals with an Account-Based GTM Strategy: The 3 golden principles to industry-specific targeting.

How to Expand into New Verticals

Step-by-Step Guide for Expanding into New Verticals: Now available is my new how-to guide on how you can build a vertical expansion strategy that drives pipeline and revenue.
An Update on 2025 Strategies: Get a full breakdown of how things went with our Q1 strategies and what we’re looking forward to launching in Q2.
Free consulting calls: Want to chat? No problem! You’ll get access to schedule a free call with me to talk shop.

Lock in your premium subscription now by clicking on the button below!

Looking for unbiased, fact-based news? Join 1440 today.

Join over 4 million Americans who start their day with 1440 – your daily digest for unbiased, fact-centric news. From politics to sports, we cover it all by analyzing over 100 sources. Our concise, 5-minute read lands in your inbox each morning at no cost. Experience news without the noise; let 1440 help you make up your own mind. Sign up now and invite your friends and family to be part of the informed.

Subscribe to 1440 today.