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Why upsells are a winning strategy for revenue growth

Why upsells are a winning strategy for revenue growth

70% revenue vs. 30% revenue

Tyler Pleiss
January 12, 2025

In partnership with

Question for you to begin this year.

Do you know where the majority of your revenue growth will come from?

Customers? New business? How much will come from each?

Chances are if you work with your RevOps team you may find that the majority of your revenue growth will come from your customer base.

In some instances, like for us, we’re estimating that the majority revenue growth will come from our current customers.

But you can’t just rely on customer success, account managers or sales reps to be the only ones responsible for driving and impacting that growth.

Instead, what if you had a unified strategy with all of those GTM teams to drive that 70% revenue growth from your customers?

Where the following happens:

Customer success, account managers, sales reps and marketing understand the right data to identify upsell opportunities.
These GTM teams are aligned on who the best upsell opportunities are right now based on the company’s growth goals (think specific partner or vertical growth focus).
And everyone is communicating the same message; the vision and business impact of increased usage.

This is possible using an account-based GTM strategy.

And I’ve just released my brand new guide: How to Support Upsell Opportunities with an Account-Based GTM Strategy.

You can access it now by upgrading to the premium subscription.

Premium Subscription Now Available!

The Premium Subscription Tier is now available!

On the second Saturday of every month, you will receive an additional newsletter that includes the following content and access:

New Account-Based GTM Guides: Once per month you’ll receive a new guide with simple and actionable tips for specific strategies. January’s guide will be focused on building an upsell strategy.
An inside look at our strategies at Movable Ink: I’ll be detailing everything that we’re doing (good and bad) with our own account-based GTM strategies throughout the year.
Free consulting calls: Want to chat? No problem! You’ll get access to schedule a free call with me to talk shop.

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