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- 🚀 New Guide: Account-Based GTM
TODAY IS THE DAY EVERYONE!
I’m so excited to announce the release of my brand new guide: The Ultimate Guide to Building an Account-Based GTM Strategy.
Having now built ABM programs at four different companies, this is what I’ve come to realize:
🚫 It's not about a pyramid
🚫 It's not about tiering accounts
🚫 It's not about programmatic journeys
🚫 It's not just a marketing project
✅ It's about aligning with your GTM teams to prioritize a set of accounts each quarter to achieve specific GTM goals.
But how can we do this?
You’ll find the answer in The Ultimate Guide to Building an Account-Based GTM Strategy.
Within a few short pages you'll understand the following:
Common GTM goals most organizations have
Which type of accounts support achieving those GTM goals
How to create a scalable and repeatable Account-Based GTM strategy
Key KPIs to track
Benchmarks to measure success
As you read through the guide, please feel free to give me your honest feedback. Good, bad, or ugly I can handle it!
LinkedIn Post of the Week!
Need help with your ABM program?
Looking for advice on how to improve your ABM program? I’m here to help.
Below are the ways that I can work you and your team.
ABM Program Audit
ABM Calendar Planning
ABM Account List Building
Click here to learn more and book your discovery call.