🚀 New Guide: Account-Based GTM

Start hitting your GTM goals now

Author

Tyler Pleiss
August 18, 2024

TODAY IS THE DAY EVERYONE!

I’m so excited to announce the release of my brand new guide: The Ultimate Guide to Building an Account-Based GTM Strategy.

Having now built ABM programs at four different companies, this is what I’ve come to realize:

🚫 It's not about a pyramid
🚫 It's not about tiering accounts
🚫 It's not about programmatic journeys
🚫 It's not just a marketing project

✅ It's about aligning with your GTM teams to prioritize a set of accounts each quarter to achieve specific GTM goals.

But how can we do this?

Within a few short pages you'll understand the following:

  • Common GTM goals most organizations have

  • Which type of accounts support achieving those GTM goals

  • How to create a scalable and repeatable Account-Based GTM strategy

  • Key KPIs to track

  • Benchmarks to measure success

As you read through the guide, please feel free to give me your honest feedback. Good, bad, or ugly I can handle it!

LinkedIn Post of the Week!

What are your ABM blind spots?

Love this discussion from Debjit. What are areas you should watch out for?

http://www.linkedin.com/embed/feed/update/urn:li:share:7110367567763898368

Need help with your ABM program?

Looking for advice on how to improve your ABM program? I’m here to help.

Below are the ways that I can work you and your team.

  • ABM Program Audit

  • ABM Calendar Planning

  • ABM Account List Building

Click here to learn more and book your discovery call.