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Everywhere you turn there’s a new AI product.

Have a workflow issue? Someone has a product for you.

But how do you know which product is right for you.

The buying journey starts with who and what you know.

You’re not going to buy some random AI product that just popped up.

No, you’re going to look for a company you’ve worked with before, talked to in the past, or know of other peers using.

And so when you’re thinking about structuring your AI product launch, your target accounts need to have those qualities.

It’s about mapping your pre-existing relationships.

1. Highly sophisticated customers

2. Customers who have churned

3. Closed lost opportunities

The best part of mapping this data is that it should already live in your CRM.

I know there’s a lot of fancy tools out there and this may sound counterintuitive, but trust me. You don’t need an AI product to tell you who to sell an AI product to.

Which is why I’m excited to announce my new guide on this very topic: How to Support AI Product Launches with an Account-Based GTM Strategy.

Upgrade your subscription now to grab your copy.

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