🤖 Your new AI agent just dropped

How to align ABM with AI product launches

We combine AI-native MOPS, precision ABM, and full-funnel demand generation to drive pipeline — not just MQLs.

From predictive scoring to multi-touch attribution, we plug into HubSpot, Salesforce, Clay, Clearbit & more. Redica, Cerby & Mosaicx trust us to make ops & media work together.

Your new AI agent just dropped.

It’s the hottest thing your company has released.

But your budget also got cut because of the noise surrounding tariffs.

So now you’re stuck with a limited budget with limited bandwidth, but you have to help drive engagement, opportunities and pipeline for your AI agent.

Where the hell do you start?

I’m glad you asked.

Product launches are exactly what we’re focusing on this month at ABM Tactics.

How can you build an ABM strategy that supports such a large company initiative with major implications?

Luckily for you, taking an account-based approach can help you narrow in on the right target accounts most likely to adopt a new product.

It really can boil down to three target account segments:

  1. Highly sophisticated customers

  2. Customers who have churned

  3. Closed lost opportunities

All of this (should) lives in your CRM. You don’t need to go out and purchase a six-figure tech platform to figure this out.

I’m diving in deep on this subject in my new guide, which will be released next Saturday called: How to Support AI Product Launches with an Account-Based GTM Strategy.

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Author: Tyler Pleiss