🤑 $1.2 million in revenue

In partnership with

We know how much “signals” are taking over the world right now. But your first-party data still reigns supreme.

In our first ABM strategy at Movable Ink in Q3, we focused on two strategies:

1. Accounts that had higher likelihood of turning into multi-year renewals improving our first year success metrics.

2. Expanding our revenue within our new AI product offering.

We selected accounts for these strategies using first-party data.

1. Churned customers since 2020

2. Closed lost opportunities since 2020

We had internal data that supported this criteria, plus this is great to use considering their previous relationship and knowledge of the product and that we’ve already identified their pain points.

The results? $2 million in new pipeline created, and we’re forecasted to close about $1.2 million in new revenue.

We spent a fraction of that to drive those results.

WHATS UP CAC PAYBACK.

New Subscription Coming in 2025!

I’m excited to announce that next Sunday I will be launching the premium subscription tier for Account-Based Marketing Tactics.

What’s can you expect with the new subscription tier? See below:

1. New Account-Based GTM Guides: Once per month you’ll receive a new guide with simple and actionable tips for specific strategies.

2. An inside look at our strategies at Movable Ink: I’ll be detailing everything that we’re doing (good and bad) with our own strategies throughout the year.

3. Free consulting calls: Want to chat? No problem! You’ll get access to schedule a free call with me to talk shop.

Be on the lookout for next week’s newsletter that will have a more information and a link to access the new subscription tier.

Stay up-to-date with AI

The Rundown is the most trusted AI newsletter in the world, with 800,000+ readers and exclusive interviews with AI leaders like Mark Zuckerberg.

Their expert research team spends all day learning what’s new in AI and talking with industry experts, then distills the most important developments into one free email every morning.

Plus, complete the quiz after signing up and they’ll recommend the best AI tools, guides, and courses – tailored to your needs.

Sign up to start learning.

Integrate ABM with Your GTM Goals Today

Run ads IRL with AdQuick

With AdQuick, you can now easily plan, deploy and measure campaigns just as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at www.AdQuick.com

Let’s Get Your ABM Strategy Ready for 2025

Amplify Your Brand

I’m now excited to offer multiple sponsorship opportunities within this weekly newsletter or on LinkedIn.

Check out the media kit for more information!

Please reach to me via email here: [email protected] to discuss options.