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- Know Your 9 GTM Goals
Know Your 9 GTM Goals
Your guide to going to market
You need to align your account-based strategy to GTM goals.
You’ve heard me say this time and time again.
But what does that actually mean? What are GTM goals?
I’m glad you asked.
Below are the nine most common GTM goals:
Market expansion
Vertical expansion
Enterprise expansion
Customer retention
Customer up-sells
Customer cross-sells
Increase product adoption
New product launch
Partner expansion
If you’re close to your RevOps or other business leaders, you uncover even more areas across the GTM org that you can align your strategy to.
Some of these things may look like the following:
Increased focus on certain personas
Improve conversion rates between deal stages
Focus on churned customers
Focus on closed lost opportunities
Now you know what goals you can focus on, but which accounts?
Again, I’m glad you asked.
In my new guide, I go through each of the nine goals above and detail specifically which type of accounts work best for that goal.
It has everything you need to make this come to life.
The Ultimate Guide to Building an Account-Based GTM Strategy
New Podcasts!
How to Shift from ABM to Account-Based GTM
Using 1st & 3rd Party Data to Prioritize Accounts
Need help with your ABM program?
Looking for advice on how to improve your ABM program? I’m here to help.
Below are the ways that I can work you and your team.
ABM Program Audit
ABM Calendar Planning
ABM Account List Building
Click here to learn more and book your discovery call.
Sponsorship Opportunities
Are you looking for increased exposure for any of following?
Upcoming webinar
New ebook or guide
In-person event
Product launch
I’m excited to now offer multiple sponsorship opportunities within this newsletter or on LinkedIn.
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