Know Your 9 GTM Goals

Your guide to going to market

Author

Tyler Pleiss
September 01, 2024

You need to align your account-based strategy to GTM goals.

You’ve heard me say this time and time again.

But what does that actually mean? What are GTM goals?

I’m glad you asked.

Below are the nine most common GTM goals:

  1. Market expansion

  2. Vertical expansion

  3. Enterprise expansion

  4. Customer retention

  5. Customer up-sells

  6. Customer cross-sells

  7. Increase product adoption

  8. New product launch

  9. Partner expansion

If you’re close to your RevOps or other business leaders, you uncover even more areas across the GTM org that you can align your strategy to.

Some of these things may look like the following:

  • Increased focus on certain personas

  • Improve conversion rates between deal stages

  • Focus on churned customers

  • Focus on closed lost opportunities

Now you know what goals you can focus on, but which accounts?

Again, I’m glad you asked.

In my new guide, I go through each of the nine goals above and detail specifically which type of accounts work best for that goal.

It has everything you need to make this come to life.

The Ultimate Guide to Building an Account-Based GTM Strategy

Have you accessed the guide yet?

Create a strategy that directly aligns to achieving GTM goals.

http://www.linkedin.com/embed/feed/update/urn:li:share:7110367567763898368

New Podcasts!

How to Shift from ABM to Account-Based GTM

Ep. 11 - How to Shift From ABM to Account-Based GTM | Tyler Pleiss

Episode · ForgeX Files · In this episode of the ForgeX Files, Davis Potter dives into the intricacies of Account-Based Go-to-Market strategies with Tyler Pleiss, Associate Director of Growth Marketing, Movable Ink and a member of the executive council at ForgeX.

open.spotify.com/episode/2zc2qGlbNb7C05WrTnGVlB?si=bbcbe6bb66ed4f42&nd=1&dlsi=e29505d41ab44fd6

Using 1st & 3rd Party Data to Prioritize Accounts

EP. 92 - Using 1st & 3rd Party Data to Prioritize Accounts

They dive into Tyler's practical approach to building and scaling an account-based marketing (ABM) program from the ground up, without relying on expensive technology platforms.

Need help with your ABM program?

Looking for advice on how to improve your ABM program? I’m here to help.

Below are the ways that I can work you and your team.

  • ABM Program Audit

  • ABM Calendar Planning

  • ABM Account List Building

Click here to learn more and book your discovery call.

Sponsorship Opportunities

Are you looking for increased exposure for any of following?

  • Upcoming webinar

  • New ebook or guide

  • In-person event

  • Product launch

I’m excited to now offer multiple sponsorship opportunities within this newsletter or on LinkedIn.

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