70% vs. 30%

Where should you spend your time?

Author

Tyler Pleiss
October 13, 2024

In partnership with

A few weeks ago at our marketing leadership off-site we were presented with a statistic that I think opened everyones eyes.

Next year it’s projected that 70% of our revenue growth will come from existing customers while only 30% from new business.

I think most of us would assume the opposite.

Why this is important is that its going to impact how we plan, i.e. how do we ensure that we’re supporting the 70% growth mark from our customers.

From my perspective, even though I’m focused on scaling our account-based GTM efforts in our new business segment, more will be allocated to customers, specifically driving up-sells and cross-sells.

This is the essence of how you take an ABM approach to be an account-based GTM approach. Understanding where growth is coming from and using that to select the right target accounts to drive business impact.

As you go through your own 2025 planning over the next few months, I recommend you ask the following question of your leaders: where do we predict our growth is going to come from?

Once you have the answer, The Ultimate Guide to Building an Account-Based GTM Strategy will provide you the framework for selecting the right target accounts.

Inside you’ll find nine examples of common GTM goals with 20 examples of how to select target accounts that align to them.

Upcoming webinar on Tuesday! Register now!

Creating an Integrated 2025 Integrated Marketing Strategy

Join me and the TACK crew on October 16th as we detail the in’s and out’s of building an integrated marketing strategy for 2025.

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Select Target Accounts That Drive More Meetings, Pipeline and Revenue.

No more guessing on how to select target accounts.

Access 9 examples of GTM goals and 20 examples of how to select target accounts.

http://www.linkedin.com/embed/feed/update/urn:li:share:7110367567763898368

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Need help selecting target accounts?

Trying to figure which accounts to target for your ABM strategy can be difficult.

With the help of my account-based GTM guide, we can select the right target accounts that will deliver more meetings, pipeline and revenue for your company.

Click here to learn more and book your discovery call.

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