Your hidden revenue lever

What most B2B marketers ignore, is a goldmine for new revenue

Tyler Pleiss
February 02, 2025

In partnership with

Most B2B marketers running ABM are focusing their efforts on new business.

But they’re missing a goldmine sitting right in front of them: cross-sell and expansion plays within their customer base.

As I’ve discussed here frequently, B2B marketers will be surprised to find that upwards of ¾ of their annual revenue will come from their customers.

Yet they hardly spend time investing in strategy to support it.

Expansion revenue in the form of cross-sells can be one of the most effective and efficient forms of ABM. This is especially true if you’re bringing a new product to market or looking to expand product adoption.

Customers are more likely to adopt a new or existing product
Customer acquisition costs are likely to be lower than new business
Customer lifetime value will increase as a result of adding products

Coming next Saturday, I break this down further in my new guide, Identifying Cross-Sell Opportunities with an Account-Based GTM Strategy.

Included will be a plug-and-play framework for prioritizing cross-sell accounts, aligning GTM teams and how to drive execution.

You can sign up today for the premium subscription to get access.

Welcome to February! Here’s what’s in store:

Identifying Cross-Sell Opportunities: This new guide will walk you through the best steps for how to identify cross-sell opportunities, align with specific GTM teams, outline a plan and how to execute for revenue growth.
An early update as we launch our 2025 strategies at Movable Ink: We’re gearing up here at Movable Ink to launch our Q1 account-based GTM strategies. These span across several GTM teams and goals and I can’t wait to give you an early update on how we’re progressing.
Free consulting calls: Want to chat? No problem! You’ll get access to schedule a free call with me to talk shop.

Lock in your premium subscription now by clicking on the button below!

Upcoming Webinar with Reachdesk!

Gift Masters - Unlocking Revenue With Truly Personalized ABM

Join top account-based marketing experts and learn how creative gifting can fuel your ABM strategy, help balance scalability and personalization and, deliver impactful results.

go.reachdesk.com/gift-masters-account-based-marketing?utm_campaign=Gift-Masters&utm_source=newsletter&utm_medium=account-based-marketing-tactics

Learn How to Support Customer Upsells

Unlock the new guide today to drive more upsell revenue

Get a full breakdown of how to create an upsell strategy that drives increased revenue using an account-based GTM strategy.

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Target Account Selection for ABM Made Easy

No more guessing on how to select target accounts.

Access 9 examples of GTM goals and 24 examples of how to select target accounts.

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