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- Let's talk about Signals
Raise your hand if you’ve heard the word ‘signals’ lately?
Yes, you, raise your hand. I know you’ve heard about it.
To me, it’s kind of becoming the second iteration of intent data, but better.
(Sorry, Bombora users).
Long story short, signals is a term being adopted by software companies to describe the data aggregated and provided to GTM teams for outreach.
And it’s smart to be truthful. There’s so much data out there that it can be hard to understand what’s important to use and when.
The key here is to not get trapped into thinking it’s how you should go about selecting your accounts for an account-based strategy.
Rather, think about signals as a supplemental piece to your strategy.
For instance, last week we discussed your top nine GTM goals. This should be your main source of truth for prioritizing the right accounts, because regardless of signals, they’ll always support a company initiative.
Once you have that list of accounts and your strategy built is when you can think about how to layer on signals to activate outreach.
It’s these signals that are going to help your cross-functional partners better understand when to prioritize their accounts every day to ensure success.
Signals are great, but it’s important to know when and how to use them.
The Ultimate Guide to Building an Account-Based GTM Strategy
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